Tuesday, February 1, 2011

Why You Should Set-up Appointments by Phone

Remember: Super-busy, super-successful dog trainers don't have time to spell stuff out via email.

"Best way to set up an appt is by phone, here's my number." Get the 10minute "are they a good fit" talk out of the way (AND assuming they are) ask them if they want to set up the appt now (since you are booked so far out...).

Reading that book "Nudge", I've started to realize that the way I've been doing things with Zen Dog actually encourages people to commit to an appt. Principle of scarcity, adds to the urgency of doing something NOW and impresses on the person that you are in demand and more valuable because others like you. Weird huh?

Anyway, your goal should be to set up a time to talk in person - as well as answering their questions.

G

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