Thursday, December 16, 2010

B&W versus Color with flyers and trifolds

All the Zen Dog Training flyers and tri-folds look stunning in color BUT they look pretty darn good in black and white too! Especially if the copy comes directly off a computer printer...

Intentionally all of the marketing materials have been designed to look good in B&W. Color is of course ideal but expensive, its OK to use both color if you are allowed to put one on the wall, b&w if you are leaving a stack somewhere.

Gordon